According to Analytic Research Group, in 2024 its volume reached a record 714.44 billion rubles, which is 17% higher than the previous year in nominal terms and 7.2% in real terms, taking into account inflation. This growth was the highest in a five-year period, signaling the industry's maturity stage. The index of printing activity in January-August 2024 increased by 11% compared to the same period in 2023, while the production of paper and cardboard increased by 8% and labels by 39.7%.

The current picture is as follows:

//Shift in demand towards packaging, labels, promotional products and marketing media.
//Increase in the share of small and medium-sized print runs, personalized orders.
//The growing importance of digital technologies and automation.
//Focus on sustainable production and environmental friendliness.
//The increasing role of data and the integration of digital platforms into operational processes.

According to 6Wresearch analysts, the average annual growth rate of the industry in the period 2025-2031 may be about 4.9%. In the digital printing segment, the increased demand for fast and flexible print runs is even more pronounced.

The volume of the local market for paints and chemicals remains sensitive to changes in logistics and import substitution — imports are falling, and part of the needs is covered by domestic production. State support in the form of subsidies for modernization and tax incentives stimulates investment in small and medium-sized businesses. The departure of foreign paper suppliers has led to the strengthening of domestic producers, such as KAMA and Ilim, with the share of imports from China in coated paper up to 62%. Growth in e-commerce has boosted demand for packaging, providing an 8.8% increase in labels. In general, the industry has adapted to geopolitical challenges by rebuilding supply chains in Asia and launching local production of consumables.

Key growth drivers

Below are the main factors that shape the outlook for the market in 2025. Order does not mean priority — they will manifest themselves differently in different companies and segments.

//Growth of the packaging and labels segment

The development of e-commerce stimulates the demand for packaging and labels as an important element of branding and product protection. These segments are the main drivers of growth in the Russian print market. Packaging personalization is actively developing - printing with an individual design, interactive elements, non-standard materials.

//Digital and hybrid printing

The key advantage is fast rework, reduced transition time, and savings on small print runs. According to 6Wresearch's digital printing market analysis, there is a growing demand for inkjet and electrophotographic solutions, especially in packaging, advertising, and personalized product applications.

Hybrid systems (digital + offset) help to maintain efficiency during transitions between high and medium runs.

//Automation, digital solutions, integration

Order management, ERP systems, AI algorithms for planning and optimization — companies are actively implementing tools to increase profitability and speed. The departure of foreign brands, the lack of local analogues and the need for parallel imports require more advanced approaches to logistics and supply chains. The share of digital platforms using artificial intelligence to manage production and customer interface is growing.

//Sustainability and Environmental Responsibility

Customers and regulators are increasingly influencing the choice of production. Most printing houses in 2025 are already using environmentally friendly materials and inks, introducing waste recycling.

RBC confirms that the printing ink market is reorienting itself to domestic solutions and reducing the share of imports.

Experts predict an increase in demand for recycled paper, biodegradable materials, FSC/PEFC certified solutions.

//Personalization, variable data, smart printing

Variable Data Printing (VDP) allows you to adapt the print run to each recipient.

Interactive media — integration of QR, AR, NFC — turn traditional materials into "smart" surfaces. Experts emphasize the spread of such formats as AR booklets, hybrid business cards, and adaptive packaging.

//Localization of production and reduction of logistics risks

Due to sanctions and restrictions on imported equipment, interest in local production is growing. PrintDaily notes a decrease in imports of varnishes and chemicals by about 20% per year, which indicates the development of the Russian raw materials cluster. The office printing market is forced to work in a parallel import scheme - companies are looking for alternative supplies of equipment.

//Niche specialization and unique formats

Printers that can quickly adapt to specialized needs occupy a stable niche. Examples are the printing of interior solutions on textiles and canvas, the production of decorative elements, and printing on complex materials. Investments in equipment decreased slightly due to limited exports, but interest in unique formats remains high.

Market prospects

The industry demonstrates the ability to restructure supply chains and adapt to new economic conditions. However, challenges such as a shortage of raw materials, wear and tear of equipment and the personnel issue remain. For further growth, companies need to invest in modern equipment, develop competencies in the field of digital technologies and flexibly respond to the needs of the B2B segment.

The forecast of the market volume until 2029 assumes stable growth, with a rate of 2-4% annually, subject to a decrease in inflation and state support. Businesses should prepare for digitalization, greening and personnel development.

Only current trends, maximum coverage and support at the state level

Printech, an international exhibition of equipment, technologies and materials for printing and advertising production, has been supported by specialized associations, leading business media and ministries for more than 10 years. At the exhibition, participants always have the opportunity to communicate with industry regulators, expert speakers and professional representatives. At the events of the business program, topical issues of production are always covered, real cases of companies are analyzed.

In addition, participants have the opportunity to take advantage of subsidies from the state or take part in the exhibition at the regional stand.

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Growth Drivers of the Printing Market: Trends in 2025

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