15-18 June 2027
Crocus Expo, Moscow
The value of digital print is accelerating at a pace, with forecasts pointing to significant double-digit growth in the coming decade. As higher-productivity platforms transition from niche applications into mainstream production, the landscape is shifting rapidly. For buyers and suppliers of digital printing equipment, the implications are clear: faster lead times, shorter runs, more innovative materials, and measurable ROI in packaging, labels, and commercial print. For teams targeting CIS and broader Eurasia, the trends below align closely with procurement needs and investment priorities.
Inkjet is widening its lead in labels, corrugated and commercial applications because it cuts makeready time to minutes while handling variable data natively. Plants running seasonal or multilingual SKUs can switch jobs quickly, trim waste and keep presses earning. Hybrid lines that pair analogue units for priming, spot colours or varnish with inkjet heads deliver the best of both worlds: speed, coverage and personalisation in one pass. For exporters, this flexibility matters when serving distributors across markets with different compliance and language needs.
Short-run packaging, on-demand manuals and just-in-time reprints are the clear winners. Where average run lengths fall, the ability to sequence many micro-jobs without downtime boosts effective machine utilisation. It stabilises margins even as order sizes shrink.
Materials science is moving in step with press capability. Coated papers and films engineered for low-migration inks, bio-based substrates and de-inkable structures are now common asks from brand owners and retailers. These materials help converters meet regulations and retailer scorecards while maintaining high colour fidelity and rub resistance.
Specify ink–substrate combinations that meet food-contact or cosmetics rules and still finish well: clean cuts, strong creases, reliable adhesion. Smart materials are also rising: QR-led traceability, serialised labels and scannable inks feed first-party data for marketing and anti-counterfeit checks. That data stream strengthens the business case for premium unit pricing and repeat orders.
Press hardware is only half the equation. Plants are folding in inline spectrophotometry, closed-loop colour control, predictive maintenance and auto-imposition to reduce operator touch points. Prepress links to MIS/ERP mean approvals, costing, and reprints move without manual re-keying. The gains are straightforward: lower makeready waste, fewer colour disputes, higher net press time and clearer unit economics.
Look for automated colour calibration, job ganging for short runs, substrate-aware profiles and maintenance alerts tied to actual head performance. These steps cut call-outs, preserve nozzle health and keep uptime high.
The most frequent buyer briefs in the region call for quick changeovers, regional language packs, compliant inks, and reliable service coverage. Distributors and contract packers want equipment that handles frequent SKU refreshes, seasonal ranges and e-commerce personalisation without extended downtime.
The following use cases typically return a value quickly.
Private-label SKUs for retail groups with monthly artwork refresh.
Short-life promotional sleeves and labels for beverages and FMCG.
Regional language cartons with regulatory variants across markets.
Variable-data security labels for spare parts and electronics.
On-demand instructions and manuals for industrial equipment.
Test-market runs for new pack formats before complete analogue conversion.
Printech 2026 is designed as a commercial platform, not just a floor of machines. Exhibitors meet procurement-ready buyers from printing, packaging and advertising production across the CIS and Eurasia, turning product demos into a pipeline. Every meeting at Printech is an opportunity to generate measurable leads and drive sales through face-to-face engagement with decision-makers.
Printech combines the core categories: digital, offset, flexographic, wide-format, automation and post-press. Visitors compare end-to-end lines, from workflow to finishing, and suppliers can show complete applications rather than isolated features. That makes it easier to demonstrate TCO throughput and application breadth and keeps conversations anchored to ROI instead of headline speed.
The Forum of Printing & Advertising Production runs alongside the exhibition, providing actionable sessions on workflow, colour, sustainability, and export strategy. Teams leave with clarity on spend priorities and a shortlist of suppliers to engage after the show.
Printech is held simultaneously with RosUpack at Crocus Expo, giving suppliers access to Eurasia’s largest combined print and packaging audience. The co-location expands the footfall of packaging converters, brand owners, and logistics buyers, which is particularly helpful for firms introducing new lines or materials.
Those planning to show machines, materials or workflow at Printech can secure targeted meetings, market access and a clear ROI plan by submitting a Printech exhibit enquiry. Visitors who want to compare complete applications, test print quality and gather market intelligence can use the printing and packaging expo registration portal above. The team behind Printech will connect suppliers with procurement-ready buyers across 10+ technology sectors, help shape meeting agendas and point you to sessions that matter. Bring the use cases that fit your growth plan, and leave with leads, partners, and a path to measurable returns.
