15-18 June 2027
Crocus Expo, Moscow
The future of printing is under pressure from shorter runs, tighter margins, faster turnaround, and sustained demand from packaging. These shifts are changing how suppliers and buyers evaluate equipment, materials, and workflow systems. In this environment, print trade shows continue to serve a clear commercial function: they enable direct comparison, validate production claims, and support deal-focused discussions between vendors and active buyers.
B2B print purchasing is rarely decided based on a brochure, a video call, or a product page. Buyers need to see output quality, substrate handling, colour consistency, finishing accuracy and machine reliability under real conditions. This is especially true for digital presses, flexographic systems, finishing lines and workflow software, where small differences affect uptime, waste and cost per job.
The wider exhibition sector is also recovering as buyers return to in-person evaluation. According to the Center for Exhibition Industry Research (CEIR), 34.1% of indexed events exceeded pre-pandemic performance levels by Q4 2024. For exhibitors, this creates a more efficient sales environment where teams can qualify demand, address objections, and assess purchase timelines within a single interaction.
The CIS print market and wider Eurasian region present a clear opportunity for international suppliers, but entry is rarely simple. Buyers need local support, credible distribution, technical training and confidence in after-sales service. Export teams also need to understand pricing pressure, regulatory expectations, procurement habits and production priorities across different markets.
Printech reduces this complexity by bringing suppliers, distributors, converters, and commercial printers into a single business setting. For regional suppliers, the event supports visibility among buyers actively comparing investment options. For international exhibitors, it provides a structured entry point into a fragmented market where credibility and operational proof carry more weight than brand recognition alone.
Print production spans multiple methods rather than a single dominant process. Growth spans digital printing, offset, flexographic printing equipment, wide-format systems, prepress, workflow tools, consumables, and finishing. Smithers valued the printed labels and packaging market at $517.9 billion in 2024, with 14.3 trillion A4 equivalents produced, showing why packaging remains central to print investment decisions.
Procurement teams are focusing on equipment that improves throughput, accuracy, and job flexibility. Shorter runs increase setup time costs, while SKU expansion puts pressure on artwork handling and workflow coordination. Labour constraints are also accelerating investment in post-press automation, inspection systems, and production data integration.
Printech allows buyers to compare these technologies directly, including flexographic printing equipment and materials, as well as digital printing innovations, within a production-led environment.
The Forum of Printing & Advertising Production adds a strategic layer to the exhibition by linking equipment decisions to broader commercial factors. It helps visitors connect equipment choices to broader commercial forces, including packaging demand, sustainability regulations, automation, material availability, and changing buyer behaviour. For technical directors and production heads, this turns the event into more than a sourcing visit.
Expert-led sessions also support better internal decision-making after the show.A buyer can return with supplier comparisons, technology insight, and a clearer view of near-term print demand. An exhibitor can test messaging, understand objections and identify which sectors show near-term demand. That intelligence has value beyond the event itself.
Co-location with RosUpack expands Printech's commercial reach. Packaging buyers are increasingly interested in print quality, shorter production cycles, versioning, labelling, finishing and materials performance. That overlap creates a stronger demand for a printing and packaging exhibition that connects print technology with packaging production needs.
Market data projects that the European printed packaging market will reach €114.6 billion by 2029, with flexographic printing remaining the dominant process. While Printech focuses on Eurasia, the same investment drivers apply. Packaging producers require reliable, compliant, and cost-controlled print capacity, and co-location allows exhibitors to access a broader buyer base without losing sector focus.
For OEMs, consumables suppliers, workflow vendors and advertising production technology providers, Printech is not only a branding exercise. It is a route to qualified conversations with distributors, procurement teams, production leaders and brand-side decision-makers. That matters when the goal is market entry, channel development or regional sales growth.
High-performing exhibitors treat B2B print events as part of a structured sales process. Pre-show outreach secures meetings. Live demonstrations address technical concerns. Post-show follow-up converts interest into quotations, distributor agreements, or site visits. The value lies in compressing multiple stages of the buying cycle into a short timeframe.
Printech connects suppliers with buyers across the CIS and Eurasian print, packaging, and advertising production sectors. It provides a direct route for companies to assess equipment, materials, workflow systems, and production partnerships.
Businesses looking to build distributor networks, validate demand, and convert regional opportunities into contracts can submit a Printech exhibit enquiry. Professionals planning equipment upgrades or supplier changes can complete a printing and packaging expo registration.
