5 Key Reasons to Participate in Printech 2027

Printech annually confirms its status as the premier international exhibition of equipment, technologies, and materials for printing and advertising production across Eurasia.

Taking place June 15–18, 2027, at Crocus Expo IEC in Moscow alongside the leading packaging trade fair RosUpack, Printech creates an integrated ecosystem connecting hardware manufacturers, software developers, and material suppliers directly with B2B buyers.

Participating with a stand offers five strategic advantages for driving lead generation, sales growth, and long-term return on investment (ROI):

1. Unmatched Lead Generation & Direct Buyer Access

Printech gathers thousands of pre-qualified trade visitors seeking new machinery, substrates, and digital production technologies.

• 91% of exhibitors acquire new clients and commercial partners on-site.

• 72% of attendees directly influence procurement decisions within their organisations.

• Over 67% of trade visitors come with the primary objective of signing direct procurement contracts.

   

Exhibitors also gain cross-sector exposure to over 11,000 visitors from the co-located RosUpack exhibition, including packaging manufacturers, label printers, and corporate brand managers seeking specialised printing and finishing solutions.

2. Live Equipment Demonstrations That Convert Deals

In the printing and graphic arts industry, live demonstrations provide a competitive edge over static sales channels. Exhibitors running live equipment—from high-speed digital engines and UV-LED large-format printers to automated post-press cutting and embellishment units—give buyers first-hand proof of speed, colour fidelity, and finishing quality. Demonstrating technical capabilities under show lights significantly shortens sales cycles for capital machinery investments.

3. Focus on High-Growth Sectors: Digital, Automation & Post-Processing

Visitor demand is concentrated around high-efficiency, agile technologies:

• Digital Printing (70% visitor interest): Inkjet and electrophotographic solutions for short runs and variable data printing (VDP).

• Large-Format & Advertising Print (41% visitor interest): Textile printing, signage, and industrial decoration platforms.

• Post-Press & Finishing: Automated die-cutting, lamination, and digital embellishment tools.

• Software & Automation: Web-to-print portals, ERP/MIS integration, and AI-driven workflow optimisation tools.

Presenting solutions in these high-demand categories positions your brand directly in front of buyers upgrading their plant infrastructure.

4. High ROI & Competitive Intelligence

Exhibiting at Printech serves as a multi-purpose business growth engine:

• 81% of exhibitors report full satisfaction with the quality and volume of the audience.

• 77% consider participation a critical tool for business development and sales channel expansion.

• 85% leverage the show to meet existing clients, renegotiate supply contracts, and lock in repeat orders.

On-site participation also enables real-time competitor research, allowing companies to evaluate market pricing, gauge regional technological trends, and refine their product strategy on the spot.portunity to take advantage of subsidies from the state or take part in the exhibition at the regional stand.

5. State Support & High-Level Visibility

Printech is officially supported by industry associations, ministries, and sector media. Participants can leverage state subsidies, join regional group pavilions, and engage directly with industry regulators during business program conferences.

Upcoming Event Details

Realise the full commercial potential of your business on Eurasia's leading printing and advertising technology platform!

• Event: Printech 2027 (15th Edition)

• Dates: June 15–18, 2027

• Venue: Crocus Expo IEC (Pavilion 2), Moscow

GET ADVICE ON PARTICIPATION